The article discusses the controversy surrounding a fashion brand, Selkie, which used AI-generated images in its latest collection. The owner and designer of the brand, Gordon, defended her use of Midjourney’s AI tool, arguing that it was a "great brainstorming tool" to visualize her ideas and allowed her to be more efficient in her work.
However, many critics accused Selkie of perpetuating harm against artists by using AI-generated images without properly crediting or compensating the original creators. Some argued that any use of AI art is inherently problematic because it replaces human labor with machine-generated content.
Gordon maintained that she didn’t use any other artists’ names or work as prompts when creating the AI-generated images, but rather used them as a starting point for her own creative process. She also pointed out that the high prices charged by Selkie for its clothing account for material and labor costs, and that using AI allowed her to focus more on design and less on manual labor.
The article highlights the nuance of the issue, noting that while Gordon’s use of AI-generated images may not be as egregious as those of larger fashion brands, it still raises questions about the impact of AI on artists and creatives. Gordon announced that she will no longer use AI-generated images in future Selkie collections, but plans to continue experimenting with them in her personal art.
Key points:
- Selkie used Midjourney’s AI tool to generate images for its latest collection
- Critics accused the brand of perpetuating harm against artists by using AI-generated content without proper credit or compensation
- Gordon defended her use of AI, arguing that it was a creative tool and allowed her to be more efficient in her work
- She maintained that she didn’t use other artists’ names or work as prompts when creating the AI-generated images
- Gordon announced that she will no longer use AI-generated images in future Selkie collections, but plans to continue experimenting with them in her personal art.
