Amazon and HERE Sign 10-Year Agreement to Bring Cloud-Powered Location Technologies to Automakers
A $1 Billion Deal: HERE and AWS Team Up to Revolutionize Automotive Industry
Amazon (AMZN) and mapping and location technology company HERE have signed a groundbreaking 10-year agreement worth $1 billion. This partnership will see HERE utilizing Amazon’s cloud infrastructure, Amazon Web Services (AWS), to help automakers build advanced location-sensitive technologies for their vehicles.
A New Era in Software-Defined Vehicles
The collaboration between HERE and AWS will enable automotive companies to develop software-defined vehicles (SDV) as well as advanced driver assistance systems (ADAS) and automated driving (AD). SDVs are designed to receive software updates through the cloud, enabling new capabilities and features. This concept is similar to how your iPhone receives new features with each iOS update.
For instance, Tesla (TSLA) offers numerous updates to its vehicles via internet connectivity, including a recent Apple Watch app that allows owners to check their vehicle’s charge and control its locks, as well as Sirius XM support. The partnership between HERE and AWS will take this concept further, enabling automakers to build more sophisticated software-defined vehicles.
Decade-Long Collaboration
HERE and AWS have been working together for the last 10 years, but the new agreement brings a fresh set of capabilities around ADAS and AD to the forefront. Part of this collaboration involves the introduction of SceneXtract software, designed to recreate real-world environments for developing ADAS and AD features.
SceneXtract: A Game-Changer in ADAS and AD Development
SceneXtract makes it easier for automakers to extract data from HERE’s HD Live Map, a cloud-based mapping service providing highly accurate information related to road lane geometry, local vehicle features, and more. The functionality will help reduce the time it takes to prepare real-world simulations, enabling automakers to train their own ADAS and AD functions without using actual vehicles.
A Significant Milestone in ADAS and AD Development
According to Remco Timmer, vice president of product management at HERE, SceneXtract marks a significant milestone in ADAS and AD development. "By utilizing the HERE HD Live Map and AWS’s AI-powered search capabilities, SceneXtract enables more efficient and accurate testing, allowing manufacturers to bring safer, more advanced autonomous driving technologies to market faster."
Improving Supply Chain Services with HERE and AWS
In addition to SceneXtract, HERE and AWS are setting up an agreement to build out HERE’s mapping and location information using AWS’s AI models and computing capabilities. This data will be offered via Amazon’s AWS Marketplace to third-party developers as a means to improve their supply chain services.
Companies are already leveraging this technology for real-time information about shipping important products and improving the accuracy of delivery estimates. The partnership between HERE and AWS has the potential to transform the automotive industry, enabling safer, more advanced autonomous driving technologies to reach market faster.
The Future of Autonomous Driving
As automakers continue to push the boundaries of autonomous driving, the collaboration between HERE and AWS will play a crucial role in shaping the future of transportation. With SceneXtract and other innovative technologies, the industry is poised for significant growth and transformation.
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About the Authors
Daniel Howley is a technology journalist at Yahoo Finance. You can follow him on Twitter at @DanielHowley or contact him via email at dhowley@yahoofinance.com.
For more information on the latest financial and business news, visit Yahoo Finance’s website. Stay informed about emerging technologies that will impact the stock market by following our coverage of the tech industry.
Key Takeaways:
- HERE and AWS sign 10-year agreement worth $1 billion to bring cloud-powered location technologies to automakers.
- The collaboration will enable automotive companies to develop software-defined vehicles, ADAS, and AD features.
- SceneXtract software allows for efficient and accurate testing of real-world simulations for ADAS and AD development.
- HERE and AWS are building out HERE’s mapping and location information using AWS’s AI models and computing capabilities.
References:
- Amazon (AMZN) and HERE sign 10-year agreement worth $1 billion. (Source: Yahoo Finance)
- HERE and AWS collaborate on SceneXtract software for ADAS and AD development. (Source: HERE)
- Automakers to benefit from cloud-powered location technologies with HERE and AWS partnership. (Source: Yahoo Finance)
Related Articles:
- Amazon’s $1 Billion Deal with HERE Signals New Era in Autonomous Driving
- HERE and AWS Partner on SceneXtract Software for ADAS and AD Development
- Cloud-Powered Location Technologies to Transform Automotive Industry
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