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Tech Companies Participate in Global Blackout Tuesday

Over the weekend, music industry executives Jamila Thomas and Brianna Agyemang called for a halt in operations as a form of protest against police violence against black people. The initiative, which has been trending on social media under the hashtag #theshowmustbepaused, aims to offer solidarity with nationwide and international protests.

The movement has evolved into a broader effort, with individuals and companies seeking ways to respond to the killing of George Floyd and other black Americans at the hands of police.

A Message from the Musicians’ Union

The Musicians’ Union stands in solidarity with our Black members and all Black communities against all forms of racism, violence, and discrimination. When we say ‘behind every musician’, we mean it.

#BlackLivesMatter #TheShowMustBePaused pic.twitter.com/BHyFsqeOso
— Musicians’ Union (@WeAreTheMU) June 1, 2020

A Day of Reflection and Action

Tuesday, June 2 is a designated day to intentionally disrupt the workweek. It’s an opportunity for an honest, reflective, and productive conversation about what actions we need to collectively take to support the Black community.

The Music Industry’s Role in Addressing Police Violence

The music industry is a multi-billion dollar industry that has profited predominantly from black art. An industry that has benefited from the struggles and successes of black people must now hold itself accountable for its role in perpetuating systemic racism.

Tech Companies Respond to George Floyd’s Death

In recent days, tech companies have begun to respond to George Floyd’s death and the ensuing protests. Some notable examples include:

  • Spotify: Has outlined changes for the 24-hour period, including black logos and headers on playlists and podcasts.
  • Apple Music: Has canceled its Beat 1 radio schedule in favor of one focused on black music.
  • YouTube Music and Tidal: Have posted messages of solidarity on social media.

The Role of Social Media in Amplifying the Movement

Social media has played a crucial role in amplifying the #TheShowMustBePaused movement. However, some have criticized the use of black squares accompanied by the #BlackLivesMatter hashtag.

  • Anthony James Williams: Noted on Twitter that black squares are "intentionally and unintentionally hiding critical information" on social media.
  • Amazon Music: Has announced its participation in the movement, stating that it will observe Black Out Tuesday to show solidarity with the Black community.

A Message from TechCrunch

The tech industry has a responsibility to address police violence and systemic racism. As we navigate these complex issues, it’s essential to prioritize empathy, understanding, and action.

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