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Lisbon Startup Raises $19 Million After Simplifying Customized Merchandise Production Process

A Revolution in Customized Merchandise for SMEs

The advent of the internet and the ability to customize items such as clothing have created a revolution in marketing, especially for merchandise purposes. This trend has been ongoing for quite some time now, with many companies benefiting from it. One such company is Bizay, a SME-focused customized merchandise startup based in Lisbon, Portugal.

Bizay has recently raised a significant funding round, even in the relatively flat market of 2023. The company’s Series ‘C2’ (not yet a full series D) funding round was led by previous lead investor Indico Capital Partners and fellow Portugal investors Iberis Capital and Lince Capital. This brings Bizay’s total funding to €72 million ($79 million).

A Valuation of $180-$250 Million?

While the exact valuation of Bizay is not mentioned, it’s rumored to be in the range of $180-$250 million. This would make it one of the most valuable companies in the customized merchandise space.

Expansion into the US Market

The funding round will help Bizay expand its operations into the US market. The company has already established a strong presence in Europe and South America, and it’s looking to replicate its success in the US.

A New Era for Customized Merchandise

Bizay’s approach to customized merchandise is centered around providing high-quality products with fast turnaround times. This allows companies to quickly respond to changing market trends and customer demands.

The Rise of Distressed IP

The collapse of brands like Silicon Valley Bank has led to a new trend in the market – distressed IP. Companies are now looking for unique ways to capitalize on the intellectual property of failed companies.

What’s Next for Bizay?

With its latest funding round, Bizay is well-positioned to continue its growth and expansion plans. The company will likely focus on establishing a strong presence in the US market and further solidifying its position as a leader in the customized merchandise space.


  • Bizay: A SME-focused customized merchandise startup based in Lisbon, Portugal.
  • Commerce: The rise of customized merchandise and its impact on businesses.
  • Europe: Bizay’s expansion into new markets and its growing presence in Europe.
  • Indico Capital Partners: A previous lead investor in Bizay’s funding rounds.
  • Lince Capital: Another investor that participated in Bizay’s Series ‘C2’ funding round.