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Ecosia Unveils New Design to Drive Green Search Revolution

This article discusses the search engine company Ecosia and its efforts to address climate change. Here are some key points:

  1. Rebranding: Ecosia has rebranded itself with a new logo and website design, aiming to convey a stronger focus on sustainability.
  2. Tree planting: The company has been planting trees using the revenue generated from search ads. It aims to plant 100 million trees by the end of 2025.
  3. World Fund: Ecosia has launched a €350 million climate VC fund, World Fund, which invests in startups that work towards climate change mitigation and adaptation.
  4. Green energy investments: The company is investing millions of euros into green energy projects in Germany, such as solar cell installers through its partnership with Zolar.
  5. Berlin-based startup funding: Ecosia will launch a $250,000 fund to support Berlin-based startups that focus on environmental or climate issues.
  6. Satellite imaging: The company is using satellite imaging technology to monitor and verify the impact of their reforestation efforts.
  7. User engagement: Ecosia aims to educate its users about climate change and encourage them to make sustainable choices, through features like "green" search results and climate-themed content.

Overall, Ecosia’s efforts aim to make a positive impact on the environment while also promoting sustainable practices among its users.