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Amazon Introduces Gasoline Discounts for Prime Members with Plans for Electric Vehicle Charging Savings Next

Amazon is countering Walmart’s popular rewards program, Walmart+, by offering its own fuel discount for Amazon Prime members. The e-commerce giant announced on Wednesday that Prime members will receive a 10 cents per gallon discount at around 7,000 Amoco, AM/PM, and BP gas stations across the United States.

Potential Savings of Up to $70 Annually

According to estimates, this new benefit could potentially save Amazon Prime members about $70 annually on fuel. The gas discount is the latest perk added to the company’s popular membership program, which currently costs $14.99 per month.

How to Access the Fuel Discount

To access the new discount, Prime members must first enroll in Earnify, a loyalty program used by BP and other BP-owned stations and convenience stores. This requirement is likely due to the fact that Earnify is already integrated with the company’s existing fuel rewards structure.

Walmart+ and Other Competitors

Amazon’s move to offer a fuel discount for Prime members comes four years after Walmart launched its rival rewards program, Walmart+. The Walmart+ program provides its members with the opportunity to save 10 cents per gallon at more than 13,000 Exxon, Mobil, Murphy, and Walmart gas stations.

Other Competitors in the Fuel Discount Space

Walmart’s Sam’s Club also offers fuel discounts as a membership perk. Additionally, Costco is another retailer that provides its members with access to discounted fuel prices. These competitors have been offering fuel discounts for several years, making Amazon’s decision to enter this space somewhat unexpected.

Amazon’s Ongoing Expansion of Prime Benefits

The gas discount is just the latest addition to the array of benefits offered by Amazon Prime. The company has continuously expanded its membership program over the years, adding new features and services that cater to a wide range of interests. Some of these benefits include:

  • Free Deliveries: Members can enjoy free two-day shipping on millions of eligible items.
  • Amazon Prime Video: Access to a vast library of movies, TV shows, and original content.
  • Amazon Music: A music streaming service with access to millions of songs, playlists, and radio stations.
  • Amazon Photos: Unlimited photo storage for Prime members.
  • Prime Reading: Free access to thousands of books, magazines, comics, and more.
  • GrubHub+: Members can enjoy discounts on food delivery from popular restaurants.

What’s Next? Electric Vehicle Charging Discounts

Next year, Amazon intends to introduce a savings offer for electric vehicle charging with BP Pulse, BP’s electric vehicle charging business. This move aligns with the company’s growing focus on sustainability and eco-friendly transportation options.

Implications of Amazon’s Fuel Discount

The introduction of the fuel discount is likely to have significant implications for both consumers and businesses in the retail industry. On one hand, it provides an added incentive for customers to choose Amazon Prime over other membership programs. On the other hand, it may put pressure on competitors like Walmart to adapt their own rewards structures.

Conclusion

Amazon’s decision to offer a fuel discount for Prime members is just another example of its ongoing efforts to expand and enhance its membership program. With an array of benefits that cater to diverse interests, Amazon continues to attract new customers while retaining existing ones. As the e-commerce giant looks to solidify its position in the retail industry, it’s clear that innovation and adaptability will play a crucial role in shaping its future success.

Related Topics

  • Amazon Prime
  • Walmart+
  • Fuel Discounts
  • Sustainability