Finding True Product-Market Fit: A Panel Discussion at TechCrunch Disrupt 2024
As founders, entrepreneurs, and innovators, we all know the importance of finding product-market fit. It’s the holy grail of startup success – that magical moment when your product resonates with your target audience, and you start to see real growth and traction. But how do you actually find it? And once you’ve found it, how do you keep those customers coming back for more?
At TechCrunch Disrupt 2024, taking place in San Francisco from October 28-30, we’re excited to bring together three experts who have tackled these challenges firsthand as founders, advisers, and executives at some of the biggest tech companies in the world. Join us for a panel discussion on how startups can find true product-market fit, with Spenser Skates, April Underwood, and Tamar Yehoshua sharing their insights and expertise.
Meet Our Panelists
- Spenser Skates, CEO and co-founder of Amplitude, a publicly traded software company that helps companies grow their audience with data analytics. As a seasoned entrepreneur and executive, Spenser has a deep understanding of what it takes to build a successful product and scale a business.
- April Underwood, Co-founder of Adverb Ventures, an early-stage venture capital firm backing pre-seed to Series A founders. April is also a veteran product leader with experience as CPO at Slack and Director of Product at Twitter, where she helped build some of the most popular products in the world.
- Tamar Yehoshua, President of Product and Technology at Glean, an enterprise AI startup, and a venture partner at IVP. Tamar has had a storied career as a product leader and executive, including stints at Google and Slack, where she helped navigate some of the biggest challenges in tech.
The Importance of Finding Product-Market Fit
Finding product-market fit is crucial for any startup’s success. It’s not just about building a product that works technically; it’s about creating something that resonates with your target audience and solves their real problems. When you find true product-market fit, you’ll see real growth and traction – more customers will want to use your product, and you’ll start to build a loyal community around it.
But finding product-market fit is not easy. It requires a deep understanding of your target market, as well as the willingness to experiment and iterate on your product. Our panelists have all navigated these challenges themselves, and they’re here to share their insights and expertise with us at TechCrunch Disrupt 2024.
How to Find Product-Market Fit
So, how do you find product-market fit? Here are some key takeaways from our panelists:
- Know your audience: Understanding who your target audience is and what they need is critical. April Underwood emphasizes the importance of getting out into the market and talking to customers to really understand their pain points.
- Experiment and iterate: Spenser Skates stresses the importance of experimentation and iteration in finding product-market fit. "You can’t just build a product and expect it to work," he says. "You need to test, iterate, and refine your product until you get it right."
- Focus on user experience: Tamar Yehoshua notes that user experience is key to finding product-market fit. "If your product doesn’t provide real value to users, they won’t stick around."
Keeping Customers Coming Back for More
Once you’ve found product-market fit, how do you keep those customers coming back for more? Our panelists offer the following advice:
- Continuously innovate: April Underwood emphasizes the importance of continuous innovation. "You can’t just build a product and expect it to stay relevant forever," she says. "You need to continue innovating and pushing the boundaries of what’s possible."
- Build a loyal community: Spenser Skates stresses the importance of building a loyal community around your product. "When customers feel like they’re part of something bigger than themselves, they’ll stick with you through thick and thin," he says.
- Listen to feedback: Tamar Yehoshua notes that listening to customer feedback is critical to keeping customers coming back for more. "If you don’t listen to your customers, they’ll go elsewhere," she warns.
Conclusion
Finding true product-market fit is a challenging but crucial step in the startup journey. Our panelists have all navigated these challenges themselves, and they’re here to share their insights and expertise with us at TechCrunch Disrupt 2024. Join us for an in-depth discussion on how startups can find true product-market fit and keep those customers coming back for more.
Register Now
Don’t miss out on this opportunity to learn from some of the most experienced entrepreneurs, executives, and innovators in the industry. Register now for TechCrunch Disrupt 2024 and join us for an unforgettable experience.
